Robert Irwin Sends Social Media into a Frenzy with Bold New Underwear Campaign
Robert Irwin has officially made a major career pivot — and fans are loving it. The 21-year-old wildlife conservationist and I’m A Celebrity co-host is now starring in a daring new Bonds Underwear campaign, stepping into the world of modeling with confidence (and not much clothing).
Wildlife Meets High Fashion
Known as the youngest child of the late Steve Irwin, Robert is no stranger to wildlife, and he brings that energy into the shoot. The campaign sees him draped in snakes and sporting a spider on his chest, wearing nothing but his Bonds undies. The visuals are striking, and they perfectly blend his iconic wildlife image with high-fashion flair.
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Bonds Goes Global
This bold campaign is part of Bonds’ latest push into the U.S. market. Alongside Irwin, Australian rapper Tkay Maidza joins the campaign to bring fresh energy and diverse representation to the Aussie brand’s international image.
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Fans React: “Iconic” and “Hot”
The photos dropped at midnight on Bonds’ official channels and have been causing a stir ever since. While Robert hasn’t posted the shots on his own social media yet, fans haven’t held back their reactions. Words like “iconic” and “hot” are flying — although one follower admitted, “I feel dirty,” in response to the steamy pics.
A History of Stylish Shoots — But This One’s a First
Robert has dipped his toes into the fashion world before, posing for high-profile outlets like GQ and Stellar. But this is by far his most daring shoot yet — and audiences have definitely taken notice. Even Today show host Sarah Abo was left blushing on-air, joking about Irwin’s “python”: “It is quite long, isn’t it?”
Single and Open to Love
To coincide with the campaign launch in the U.S., People magazine featured an exclusive interview with Irwin. When asked about his love life, he confirmed he’s currently single.
“I’m single,” he shared. “It’s funny, I’m at this point in my life where I’m like, I’m so open to that, but I’m just waiting for the stars to align.”
A New Era for Robert Irwin
From conservationist to TV host to now underwear model, Robert Irwin is clearly stepping into a new chapter. And judging by the internet’s reaction, this is just the beginning.
